Sorel Nordstrom Pop-Ups

Sorel asked us to help them pitch a pop-up concept to Nordstrom showcasing their 50th anniversary of the Women’s Caribou silhouette. With no creative assets to build upon, we started by designing patterns, illustrations and logo treatments, then combined 'em with a palette of torn wallpaper, printed plywood, marble and paint effects to create a city-inspired, fashion forward visual directive. We designed and produced 4 unique Pop-Ups that installed at 20 Nordstrom locations across the country...printed, folded and assembled 22 polar bears...printed and assembled over 400 plywood boxes...cut and sewed over 2,500 sf of faux fur...then carefully packed it all into 56 huge crates and shipped everything cross country with detailed drawings and installation instructions.