UltraBoost19 Window Display

For the latest installment of Ultraboost, adidas assembled a group of 4,000 creators to collectively
reimagine what running could be. The ultimate goal was to create the most responsive running shoe ever
by reboosting each component until performance was redefined. We ran with this idea and helped create
3D displays, launch zones, and in-store graphics that reboosted this story. The star of the show included a
6ft tall 3-dimensional interpretation of the energy return illustration built with over 50 different elements
including an array of animated LED lights that showcased the explosiveness of the shoe.