Adidas Solar Boost Retail Activation

For Solar Boost we pulled out all the stops and created a dramatic play of light by using a combination of edgelit acrylic, illuminated footwear rods, parabolic mirrors, iridescent vinyl and wrapped satellite dishes lit with LED coils. To reinforce this NASA-inspired shoe’s technical innovation, we designed displays which combined multiple layers of acrylic and stratified printing w/ technical notations used for calculating gravity, all of which added up to show how this product truly is “Rocket Science You Can Wear”.