Adidas Interactive Sales Tool

Adidas asked Forge to design an interactive sales tool used to compare BOOST footwear cushioning
technology to traditional EVA foam. It had to be portable, durable, and easy for retailers to understand.
We designed a laser-etched, painted acrylic tube housing a steel ball that bounces back and forth
between the two technologies when tilted. This custom fabricated prop and interactive sales tool
effectively demonstrated the dramatic difference in response between the two materials and was so
successful that we ended up producing multiple batches to meet high demand.