When it comes to creating an effective visual merchandising display for a new product, keep the “Four P’s” in mind….Product, Price, Place and Promotion. While we can’t help ya with Product or Price, we are experts when it comes to Place and Promotion. Creating an amazing product launch zone requires a compelling visual lure or hook into the main environment of the store. Focal points boost sales around 229% so place your launch zone in front of customers and get those sales!
It is critical to create product launch displays that stop the public in their tracks and make them want to learn more about your new product. Once you have grabbed their attention, keep customers engaged! An effective launch zone needs to attract AND engage potential customers.
LAUNCH ZONES AND RETAIL DISPLAYS FOR NEW PRODUCTS
Brands will have competition and customers will have high expectations when they return to retail. Investing in a launch zone will set your new product apart.
- Let’s face it, retail sales have taken a hit during the pandemic. However, customers are starting to shop again as vaccinations rise. As they do, they’ll likely be faced with a surplus of inventory that is stale and possibly marked down. Creating a dynamic product launch zone that customers see when entering a store will help differentiate your new product.
- Customers demand new ideas and disruptive activations to gain their attention. Make your merchandise displays more of an interactive experience. Think about including elements such as audio, video, lighting, props and social media friendly photo ops that customers will want to share with their followers. Interactive experiences can be used to gain valuable customer data for future marketing efforts.
- Every store and demographic is different. Consider displays that are customized for specific locations or events. If you are launching a new product nationwide, consider sending different displays to select stores for some of your own market research. Measure the response at each store to see which one generates better sales.
LAUNCHING YOUR RETAIL DISPLAY
Go big or go home! You never get a second chance to make a good first impression. As cliche as it sounds, it’s a true statement when it’s time to launch your product with retail displays or launch zones. An effective launch zone will engage consumers and encourage social sharing, which in turn ultimately drives sales.
We’ve designed and built our fair share of retail displays and product launch zones, reach out to us and let’s make something great together!
