Who is your favorite influencer on YouTube or Instagram? If you don’t have an answer, you might be missing out on a brand seeding opportunity for your business. The use of influencers to promote brands is a crucial part of many marketing strategies as these social media stars have a deep connection with their followers. After sending influencer seeding kits to selected online tastemakers, they, in turn, create an unboxing video opening your brand’s kit that is then seen by their 1000s of followers.
One of the most popular strategies is to maximize your branding by partnering with hundreds of social media mavens. With influencer product seeding, you quickly amplify your brand visibility and decrease time spent on managing individual relationships. The seeding process is the first contact with influencers. Since influencers receive many free products, show them you value their status by giving them your newest products. From the most well-known influencers to micro-influencers, everyone likes free stuff and they will likely be open to partnering with you!
INFLUENCER SEEDING TIPS TO SET YOU UP FOR SUCCESS
Creating the seeding kit is truly the hardest part of the whole process. As you create your influencer marketing strategy, keep the following in mind:
- Don’t enter the influencer seeding process blindly. Make a targeted plan to pick the right products and send them to the right influencers that can reach your target audience. Influencer seeding kits should be engaging and interactive so influencers will have fun posting about the products, thus delivering a lasting impression to your audience!
- Successful influencer product seeding will be seen by hundreds to thousands of online viewers. This means the packaging of the kit is just as important as the actual product. The kit will be seen from every angle in videos and photos so design a package that creates a memorable and unique unboxing experience.
- Enter into the seeding process with realistic goals. The design ideas for your PR kits need to be within the realm of your budget and marketing timeline. Realistic marketing goals help you avoid lost time redesigning your kit or rethinking your budget. Any promoted product will need to be available when starting the design process in order to make sure the packaging is appropriate for the product going into it.
WHY INFLUENCER SEEDING KITS GET RESULTS
Influencer seeding kits get results that go beyond increased sales (although that will happen as well). You will start to see an increased buzz or conversation about your product that extends beyond monetary gains. Successful product seeding starts word-of-mouth referrals among those that follow the influencers and view their videos about your products. Increased feedback and online conversations about your products naturally leads to organic user-created content that either focuses on, or features, your branded items. This organic content comes free of charge and does not impact your marketing budget at all. Much like planting a garden, online influencer product seeding grows with the proper amount of care and maintenance of the online garden of followers.
We have helped many brands with influencer seeding kits, just take a look at Jimmy Fallon unboxing a kit we made here! If you’d like us to help you do the same, please reach out.
