Is your business starting to see more foot traffic as your COVID safe customer capacity increases? If so, it is more important than ever to utilize custom retail displays to reinforce your brand in 2021. Like any marketing endeavor, custom displays can target potential consumers at attract, engage or educate levels, depending on the story you want to tell. An effective retail marketing strategy should be more than just big graphics. Creating customized displays can promote products and set your brand apart. Successful displays can also be interactive and educational. As your team sees a customer connecting with a retail display, strike up a conversation and make that sale! While an interactive display will bring them in, 90% of consumers are more likely to buy when assisted by a knowledgeable sales associate.
RETAIL MARKETING THROUGHOUT THE YEAR
Retailers are obviously still recovering from the mess 2020 left behind, but there is still plenty of opportunity to introduce and refresh custom retail displays in your store.
- Retail marketing will be a continual process this year because of the ongoing coronavirus pandemic. Manufacturers and retailers need to consider how to entice customers back into stores. Instead of devoting new custom retail displays to products, consider using some to highlight COVID-19 cleaning protocols or safety measures that will reduce customer fears or concerns.
- Because COVID forced many stores to open and close multiple times throughout 2020, updating existing retail displays was understandably not top of mind for many retailers. However, ignoring their in-store environment has caused many brands to look out of date and worn out. While capacity is still restricted, you can present a fresh look to returning customers with updated graphics and new locations for any existing retail displays or fixtures.
- Obviously, we all are hoping for some level of normalcy before the end of the year. Your brand will stand out to the public if you are ready to invest in impactful retail displays that get their attention. Brands have been dealing with a lot of excess space in their stores as product manufacturing has been delayed across the globe. Sending retailers unique custom displays can help fill that empty space and increase customer curiosity while also eliminating excess inventory.
UNIQUE CUSTOM DISPLAYS WILL SET YOU APART
Unique custom displays are your chance to stand out from the competition and spotlight your message. Perhaps even more importantly, they can help you gain sellable in-store real estate that didn’t exist before! By investing in designing and manufacturing custom displays that can merchandise product, you can gain entry into a store without the retailer needing to give up any existing shelf space. A comprehensive in-store marketing strategy that includes custom displays will not only help achieve brand consistency and share the story or values of your business, it will ultimately help you gain market share and increased product placement as customers begin to visit stores again starting in late Q1 and Q2.
We have helped many brands with custom retail displays, just take a look at some examples here and reach out if you’d like us to help you do the same!
