Once you finally open a business, your goal is to be seen by the public, attract customers and stand out from the crowd. One of the most effective ways to get noticed is through compelling and creative business signage. The choice of sign to install depends on a number of factors such as budget, type of business and location. Thankfully, there are many ways to make your business signage come to life and get attention.
If you’re planning on upgrading your signage take a look at the tips below that will get your business noticed, engage customers and move them to take action.
Use Bold Signage
When it comes to designing your sign, don’t confuse being bold with tacky, tasteless or off brand. Hopefully you spent a good amount of time and effort in building your brand image. Don’t underestimate the significance of your brand's identity by designing a sign that’s flat or off brand as this will lead to your signage going unnoticed by customers.
Make your signage bold in one of the following ways
- Although subtlety can be appropriate depending on your identity, it may not help you cut through the noise. Lighting and/or illumination makes a strong visual statement and helps attract customers. Use lighting to stand apart from your neighbors and consider accompanying it with strong visuals such as building graphics, window lettering or displays.
- Dimension and layering in your signage can also help you stand out from a crowd. Consider 3D letters or have elements “pop off” the background to create interest and elevate your brand image.
Consider Sign Size and Location
No matter what type of business sign ideas you have in mind, make sure your signs are the correct size for your business location. In addition, the sign should be located where it has the best chance of capturing attention from customers. The last thing you want is your expensive sign to be blocked by other signage, trees or bushes. Make sure to account for one-way streets or other directional hurdles that might obstruct visibility.
Think About Sign Color Contrast & Mood
Color is a big deal because it can mean instant brand recognition. Color can also play a big part in legibility. Good color combinations give the customer the ability to easily read your signage and sets the mood you want to establish in-store.
For example, signage used for a spa may include calming shades of green and blue while a gym might want to use a bright tone of red to indicate action and energy.
We just happen to have made a sign or two, if you need our help please reach out!
