The holiday shopping season is almost here and stores are ready for in-person Black Friday shopping this year. SpendMeNot.com reports that 30% of the year’s retail sales occur from Black Friday until Christmas. Because of that, it is paramount that your brand creates thoughtful and engaging holiday retail displays that showcase products and engage consumers to make a purchase. Your bottom line depends on it. It is estimated that the global point of purchase display market will grow at a rate of 5.9% (from 2018 to 2026). Eye-catching, festive retail displays can be used to sell everything from clothes to home decor to stocking stuffers. The key is designing and creating holiday retail displays that are geared to your target audience. Speak to their wants, needs, and sense of nostalgia when it comes to products that get them ready for their holiday celebration.
HOW TO CREATE THOUGHTFUL HOLIDAY & CHRISTMAS RETAIL DISPLAYS
- Don’t be a Grinch when it comes to your holiday retail displays. Think outside the box and take your displays a step further than posters or window clings. Go with a display utilizes festive seasonal shapes that delivers your message through its design. The holiday season lends itself to many different silhouettes like trees, turkeys, mistletoe, and candy canes that give your holiday store displays some much-needed personality.
- Not all consumers visiting your store are looking for Christmas retail displays. Create displays that are more inclusive and celebrate other holidays. Consider using other imagery for your display like fireplaces, snowflakes, presents, or event holiday sweets such as cookies or candy.
- While the holidays can result in some fun and inventive graphics, its success is also dependent on the strategic placement of your displays. You need to know in advance what type of audience you are trying to entice with your retail displays. An endcap display can attract the buying power of adults walking down the aisle while one in the round, at the height of a child, can make them grab items for their parents to purchase.
HOLIDAY STORE DISPLAYS FOR EVERY SEASON
Any good retailer will tell you: Don’t get too comfortable with your store displays. It is important that your displays are changed on a regular basis so they are relevant to your audience. So while Halloween is almost here, it is also time to start planning your retail displays for the upcoming holiday season. Seasonal POP displays let your audience know you are aware of their purchasing needs and give the feeling that something new and exciting is always happening at your store. Don’t be boring or stale with your retail graphics! Build a marketing strategy that always adapts to the time of year.
Contact our design team today about holiday store displays that delight customers of all ages.
