Relax. Close your eyes and breathe deep. Now imagine a display that’s refreshing and soothing to the touch. That’s exactly what we did for the new “YOU by skechers” in-store retail launch. Envisioning ourselves in the consumer’s shoes walking into a spa or yoga studio and recreating that experience in a retail environment. Pushing the boundaries of materials and executions, while limiting the amount of photography and other graphic embellishments, we produced a number of concepts that illustrated a “clean and high-end” product feel to the consumer. Because in the end, it’s not about us. It’s about YOU.